Why is it important to have a great Job description to attract top talent?

Why is it important to have a great Job description to attract top talent?

30 de December, 2021

If you are trying to fill an open position in your company, one thing you need to pay attention to is the job description, because if it is effective it can make a huge difference when it comes to attracting high quality talent to your organization.


On the other hand, one of the easiest ways to get ahead of the competition is to start with an effective job description. By investing good time and effort into writing a strong description of the open position, you will enable your organization to accurately announce the opportunity and obtain the most qualified applicants.


Tips to create a great job description to attract top talent


1 | Details and general information in the job description


Consider adding an overview of the responsibilities, all the requirements of the position (including every detail like skills, education or special courses or certifications), and whether the position is full-time, part-time or seasonal, so the person will know the amount of hours per week or month.


You will also want to show your brand in a way that the candidate can learn a bit more about what you do. It would be good if you are creative developing that part, but don’t start with that. It is recommended to begin the posting with details about the job and then mention your company towards the end. 


Remember, it’s not all about you, it’s about how the person can help the company reach its fullest potential.



You can also read: What is company culture and why is it important?



2 | Have you ever included a salary range in a job offer?


Another recommendation is that companies should include a salary range in their initial job posting whenever possible. 


Quality candidates always look for opportunities that meet their salary needs. However, according to surveys, almost 70% of candidates said they never or only occasionally found job descriptions that included salary information. 


It could be something remarkable, you can stand out from other employers by adding the salary band to your job description to help attract the best fit candidates.




Writing and preparing a well thought out and successful job description for your open position is not something easy, but well worth it, no doubt about it, besides we know this is a good and effective strategy to advertise your company and one opportunity to market to potential future candidates.


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